An aggressive sales campaign was underway to establish national accounts with Specialty Equipment Conveyor Company as a single-source manufacturer and a preferred vendor to Fortune 500 chemical companies.

A new web site was created. A five year sales plan was developed and sales leads began pouring in from all over the country. National accounts were established and a new level of marketing was created to expand products and markets.

After a new vice president came on board markets were redefined and more handling products were introduced. More people were hired in sales and engineering. Another assembly plant expansion and additional products were added to the rapidly growing fabrication shop. Within a year the company had expanded from a regional to a national manufacturer.

A new company name was created; Specialty Equipment Conveyor Company. Shortly after that, the father retired and the forty-two year old son purchased his fathers shares and took over as president.